Being a Gen-Z, I grew up playing Barbie and Nancy Drew PC games, long before everything lived on an app. I’ve always loved the little details that make digital experiences feel engaging and memorable, which probably explains why I ended up building a career around it.

PXLCHIC was inspired by Susan Kare, the designer behind some of the most recognisable icons in early digital design. What I love about her work is that it made technology feel human. Her designs weren’t just beautiful; they made unfamiliar things easier to understand.

That idea sits at the heart of PXLCHIC - every pixel serves a purpose.

I believe good design should look good, but it should also do something. It should make a brand easier to understand, a website easier to navigate and a customer experience more memorable without unnecessary noise.

My background sits somewhere between creative and strategy. I’ve worked across marketing, comms and e-commerce, from corporate marketing teams to building my own online businesses. Along the way, I’ve worked across Shopify, Squarespace, Klaviyo, email marketing, branding, content and digital campaigns, giving me a broader understanding of what makes a brand work beyond just how it looks.

I hold a Bachelor’s Degree in Business, with a major in Marketing, and have a particular interest in consumer behaviour, so I’m always thinking about the person on the other side of the screen.

Today, I work with women-led and purpose-driven brands across the globe to create thoughtful digital experiences through web, email, branding and creative strategy, minus the unnecessary fluff. Just thoughtful work that looks good, feels like you and has a reason for being there.

Every pixel has a purpose. Let’s make yours count.