about

Being a Gen-Z, I was born into the digital world. Growing up, I adored playing Barbie and Nancy Drew PC games before online gaming took over. The internet became a place to explore, express and connect. But how does one navigate the ever-growing online abyss?

That’s why I believe in bringing clarity and impact to the digital world, with a minimalist approach that strips away the unnecessary. Every pixel serves a purpose, and I believe that less can truly be more in today’s overwhelming digital age.

PXLCHIC was inspired by Susan Kare, a pioneer in pixel art and graphic design. Susan welcomed ease of communication into her early work with Apple. Her original symbols she created, including the command key and happy Mac, were made with the intention to guide those that were new to computers at the time. Susan’s recognisable work created a bridge between intuition and tech that completely changed the trajectory of digital design.

With over a decade of experience, from launching a successful YouTube channel in my teens to working in corporate marketing and running my own online boutique, I’ve learned how to elevate brands with both creativity and strategy. I hold a Bachelor’s Degree in Business, majoring in Marketing, with a special interest in consumer behaviour, and I’m passionate about helping women-led businesses stand out online.

If my style resonates with you, let’s collaborate and bring your vision to life. Take a peek at my portfolio and let’s chat!

emily x